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Articles

Explore our ever-growing collection of UX insights crafted by our team of experts. From hypothesis-driven articles to white papers and cutting-edge user experience research, we’re dedicated to sharing valuable knowledge to empower UX professionals and teams in creating exceptional experiences grounded in human-centered design.

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Customer journey map, image by SORA.
Articles
Emil Aliev

Journey map fundamentals

Unlock the power of journey maps as we delve into their role in refining user experiences, smoothing transitions, and ensuring external factors don’t compromise the sensation—your guide to crafting seamless and user-centric journeys!

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UX fundamentals image.
Articles
Emil Aliev

What is user experience?

User experience embodies all elements a user seeks from an organization’s offering, remaining uninterrupted from the intention to use the solution to the lingering impression after its active use, categorized into products, services, and experiential tiers.

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